Interestingly, no fashion outlet has taken the time thus far to ask professional or avid skaters how they feel about their culture being appropriated by the fashion world, which is where we come in. The obsession culminated a couple of weeks ago with 's very own cringe-inducing "Skate Week," complete with styling tips and how-tos that will help you to nail that "I haven't showered or had a real meal in two days" look. Skate labels like Palace, Bianca Chandon, Quartersnacks, Bronze 56K and Alltimers have all found their way into the elite retail space, and are being pushed as the newest and hottest thing out in "skate style." Skate shops, which are obviously the lifeblood of every local skate scene across the world, are also reaping in some of the benefits as they see and influx of first-time customers every day rummaging the racks for something new.
There are, of course, the select few who are profiting off of the status quo, such as those who run the boutique skate brands found in Dover Street Market, and are happily smiling all the way to the bank. Unsurprisingly, not everyone in the skateboarding space is happy about models and bloggers poaching their style - and receiving praise for being on the cutting edge - when skaters have dressed like this for decades. Whatever the catalyst may have been for all of this, fashion is all in on skateboarding right now, from the Thrasher T-shirts and hoodies (a version of which appeared in the fall 2015 Vetements collection) to the ripped-up Vans. The skateboarding fixation has blown up so much that now even modeling agencies are putting out their own "skate videos," complete with models styled in contrived "skater outfits," having what appears to be a private session at Manhattan's Lower East Side Skate Park.
Some would argue it began when pro skaters like Dylan Rieder, Ben Nordberg and Alex Olson crossed over as models for major labels like DKNY and Louis Vuitton and won over the hearts of fashion bloggers with a soft spot for smelly, sweaty skaters in "cool clothes." Others would argue that it began with the release of Supreme's first full-length skate video, " Cherry," which exposed the world to a crew of teenage boys from New York and Los Angeles with a more defined sense of personal style than half of SoHo, which is chock-full of Kardashian and Kanye West knockoffs these days. It's tough to tell where the fashion world's current obsession with skateboarding originated, though the industry has been steadily drooling over skaters and their sport for a few years now.
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